As we PRESENT Essential Oils to our customer, there are a number of things we can do to show them that they come FIRST.
Remember – I PUT MY CUSTOMERS FIRST AND EFFECTIVELY SUPPORT THEM AS I GROW MY BUSINESS.
A customer can feel very overwhelmed when we give them too much information. Since our sales presentation is likely our first real encounter with them and the oils, we want to keep it simple. We also want to engage them in a discussion.
Think about it like this...
You are on a date with someone for the first time. You barely know each other, but the attraction is amazing. You sit down at the restaurant and quickly realize that all the other person wants to do is talk about himself. Soon, an hour has gone by and you know all these details about his life. It just seems like WAY TOO MUCH information for your first date. You know how many kids he wants and what kind of wedding he has pictured in his mind.
Finally, after two hours, he seems to get the idea that he should be including you in the conversation, so he asks you a question: “Will you marry me?”
The way you’d feel on the receiving end of a first-date proposal is similar to the way a customer can feel when we PRESENT in a way that is not customer-centered. Sure, we can tell them all kinds of information that shows how much we know, but what about our customer and their needs?
How can we balance our information and keep the customer at the center? We need to ask great questions!
QUESTION – WHAT ARE SOME GREAT QUESTIONS DURING YOUR PRESENTATION THAT YOU CAN ASK TO ENGAGE YOUR CUSTOMER AND DEVELOP A RELATIONSHIP WITH THEM?
